MAM

Sony back at no five; Star continues to lead the pack

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/22/Tam.jpg?itok=ydhDe-yr

MUMBAI: The war for ‘the best among the rest’ continues even as the top three positions see no change in week 35 of TAM TV ratings. In week 35 of TAM TV ratings, most of the GECs saw a good amount of growth in its viewership. 

 Sab, a sister channel of Sony Entertainment Television maintains its stability on the number four spot with 319,158 GVTs (295,176). On the other hand, Sony which was at the sixth position last week props up to fifth position this week with no major difference in the ratings: recording 291,074 GVTs (292,684). Life OK is at sixth position this week with 269,927 GVTs (293188). 

Star Plus continues to lead the pack when it witnessed a rise and reported 495,509 GVTs (470,197). Colors also saw growth in its ratings when it generated 452,921 GVTs (435,673). Zee TV holds the number three slot notching up 395,024 GVTs (377,685). Sahara One continues to be at the bottom scoring 29,645 GVTs (30,527).

Let us take a look at the leader, Star Plus channel’s popular show Diya aur Baati Hum saw a huge rise in its ratings and rated 10,175 TVTs (9,483). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a slight fall taking its score to 7,024 TVTs (7,124). Pyar Ka Dard Hai reported 6,515 TVTs (6,482) and Saathiya registered 6,127 TVTs (5,374). Reality show Junior Master Chef witnessed a drop and rated 2,671 TVTs (2,804).

Zee TV‘s reality dance show DID Super Moms witnessed a huge drop in its viewership and rated 4,653 TVTs (5,664) on Saturday and 4,490 TVTs (5,635) on a Sunday. Its fictional offering Qubool Hai scored 6,492 TVTs (6,618). Pavitra Rishta generated 5,078 TVTs (4,990).  It’s long running series Sapne Suhane Ladakpan Ke scored 4,785 TVTs (4,361). The channel’s historical show Jodha Akbar seems to attract audiences by its interesting track taking its tally to 4,785 TVTs (4,361).

Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the losing side this week when it generated 5,979 TVTs (6,869) on Saturday and increased marginally reporting 5,730 TVTs (5,540) on Sunday. Long running fiction series Balika Vadhu registered 6,127 TVTs (6,294), Madhubala - Ek Ishq Ek Junoon rated 5,329 TVTs (4,646) and Uttaran scored 5,069 TVTs (4,736). The comedy show Comedy Nights with Kapil seems to enjoy good viewerhip when it generated 7,072 TVTs (6,988).

Fourth placed, Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,094 TVTs (7,048). Chidiya Ghar lost its audiences when it scored 2,777 TVTs (3,069). Lapataganj reported 2,093 TVTs (2,318). Other fictional shows witnessed marginal rise and fall as well.

Fifth placed, Sony’s long running crime series CID scored 4,758 TVTs (5,061) and Crime Petrol saw a healthy rise when it rated 4,783 TVTs (3,500). On the other hand, Comedy Circus ke Ajoobe Mahabali maintained its stability and reported 3,070 TVTs (3,071). The channel‘s historical show Maharana Pratap generated 2,993 TVTs (3,068). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior had a good viewership on Saturday and reported 4,751 TVTs (4,064) but lost its viewership when it rated 4,348 TVTs (4,617) on Sunday.

Sixth placed, Life OK’s top series Mahadev rated 2,995 TVTs (3,020). Do Dil Ek Jaan stood at 1,721 TVTs (1,554), Savdhan India rated 2,271 TVTs (2,526), whereas Shapath generated 2,455 TVTs (3,330) and the new entrant Gustakh Dil rated 1,372 TVTs (1,238).

In the movie channel‘s genre: Zee Cinema reported 246,750 GVTs (248,031); Star Gold witnessed a fall with 194,992 GVTs (207,543) and Movies OK rated 118,643 GVTs (131,215). On the other hand, Max witnessed a rise with 223,692 GVTs (218,449).

Well, it seems the GECs are having a good roller coaster ride. Let’s see what is instore for the GECs in the coming weeks.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Piyush_Prasoon.jpg?itok=SCLgUghV
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Expedia.jpg?itok=kmyHvnv3
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories