MUMBAI: Rose-based skin care brand Dabur Gulabari from the Dabur stable has signed on Bollywood actor Sonakshi Sinha as its new brand ambassador.

Sinha will be the face of the rand in its soon to be launched 360-degree multimedia campaign with print, electronic and online media initiatives. She will share her tips on using Dabur Gulabari for daily skin care as part of the campaign.

Under this initiative, Dabur Gulabari will also be launching a coffee table book - Beauty Secrets of Beauty Queens. The book will feature the secret beauty tips by Sinha and her skin care routine.As a means of consumer engagement, the company shall also encourage consumers to write in their secret beauty recipes and how they incorporate rose water in their daily skin care regime.

Sinha said, "Dabur Gulabari is synonymous to pure rose water in India. For years now, I have been a loyal user of the Dabur Gulabari. After a long, hard day of shoot, I always cleanse my face with the Dabur Gulabari Rose Water to get back that Rose Glow on my face. Gulabari is also a must-have ingredient for my face packs. The Dabur Gulabari Face Freshener spray is another favorite as I can carry it in my purse while am out shooting in the Sun. I spray it on my face and get refreshed instantly. Dabur Gulabari, in fact, has always been an essential part of my daily skin care routine."

Dabur India Ltd head of marketing-skin care Sanjay Singal said, "The over a decade-old Dabur Gulabari has been cherished by women across India as the only brand that offers the goodness and lingering fragrance of rose. Sonakshi, with her natural elegance, charm, confidence and grace, was the natural choice as a brand ambassador for Dabur Gulabari."