MAM

Social Wavelength to represent Radian6 in India

MUMBAI: Mumbai-based social media agency Social Wavelength has partnered with Canada based social media monitoring agency Radian6. The Indian agency will be the representative for the Canadian agency in India.

The partnership between Radian 6 (part of Salesforce.com) and Social Wavelength entails that all business of Radian 6 in India will largely be handled via Social Wavelength. Any leads generated by Radian 6 directly on their website, or through any other means, will come to Social Wavelength, to be managed further. Social Wavelength will also do its own independent marketing, and lead generation to sell maximum licenses of Radian 6.

This will also include the large existing client base of Social Wavelength to whom the services of Radian 6 will be offered. Radian6’s clients include Dell, General Electric, Kodak, PepsiCo, Microsoft, Edelman, Ogilvy Public Relations Worldwide and Weber Shandwick.

Social Wavelength joint CEO Sanjay Mehta said, “Over the last 3.5 years that we have been in the social media space, we have worked with number of social media monitoring tools, including Raidan 6. In terms of extent of coverage of content on social media, the user interface, the dashboards, the flexibility, the extensive reporting that it offers, and the many value-added features that it has and which it keeps introducing, we found no other tool to compare with Radian 6. Keeping this in mind, we started our discussions with Radian 6, and concluded this agreement with them recently.”

While Radian 6 is a social media monitoring tool, often, in order to put together a solution of social media monitoring, there is a need for services, beyond the tool. These services will then be offered by Social Wavelength, to whoever may be interested. Therefore clients now get a one-stop solution of the tool and the services.

Social Wavelength offers services like social media monitoring, online reputation management and social media analytics.

“On account of ongoing support, training and sharing of global best practices, Radian 6 adds tremendous value on an ongoing basis. Likewise, Social Wavelength, on account of their hands-on experience, working with large number of clients, and understanding the Indian landscape very well, is able to bring that value to the table, and the resultant combination is a perfect match for the end-client,” said Mehta.

Social Wavelength will be conducting events and workshops together for the benefit of users in India aiming to gain participation from marketing folks, customer service teams, market research agencies and corporate communication persons.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/rohit-kapoor.jpg?itok=kZ7_vly0
Humour has been key to Center Fresh's brand recall: Perfetti Van Melle's Rohit Kapoor

MUMBAI: The Dutch confectionery and gum manufacturer, Perfetti Van Melle had stepped into the Indian market 25 years back with a unique liquid-filled gum, Center Fresh, which eventually became the category leader in its segment.   One of the largest selling gum brands in India, Center Fresh not...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/srh.jpg?itok=gFdu_3au
GRADO from The House of GBTL and OCM unites with Sunrisers Hyderabad

GRADO from the House of GBTL and OCM has joined forces with Sunrisers Hyderabad (SRH) as its principal sponsor and cotton blazer partner for IPL 2019. The format of the association will be of GRADO being SRH’s principal sponsor with logo presence on its jersey, on perimeter board, visible branding...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/voiro.jpg?itok=xML5mCUp
1Crowd invests Rs 2.5 cr in media tech brand Voiro

Bangalore-based startup Voiro, a unique revenue management suite for ad-led digital publishers, has attracted Rs 2.5 crore in a pre-series A-round of funding led by early stage investment fund 1Crowd and its investor community.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/sun.jpg?itok=pPuK-2gs
93.5 RED FM is principal sponsor of SunRisers Hyderabad for IPL 2019

93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 12th edition of VIVO Indian Premier League (IPL 2019).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/phonepe.jpg?itok=dGsqZbFg
Aamir Khan announced as PhonePe brand ambassador

PhonePe, India’s fastest growing payments platform, today announced Bollywood superstar Aamir Khan as the face of its brand.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/Aditya_Bafna.jpg?itok=rUiJHwL5
Want to promote cycling as a lifestyle choice first: Giant Bicycles' Aditya Bafna

Started in 1972 in Taiwan, Giant Bicycles is one of the world’s largest producers of high-quality and performance bicycles. Known globally for bringing together high-quality craftsmanship, technology, and innovative designs under one roof, it recently made its debut in India, opening its flagship...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/prithvi.jpg?itok=0uHyIv8S
Fanmojo announces association with Prithvi Shaw

Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/inox.jpg?itok=oFDz3iYg
INOX becomes the official partner of Rajasthan Royals

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/holi.jpg?itok=dYf5kwUZ
Holi goes digital with Helo

Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories