Social Wavelength to manage Magma’s social media presence

Social Wavelength to manage Magma’s social media presence

Social Media

MUMBAI: Social Media agency, Social Wavelength, has been appointed by retail-finance company, Magma Fincorp (MAGMASHFI) to manage its social media communications.

The mandate was awarded following a multi agency pitch process.

Magma is aiming to use the digital media to connect with multiple stakeholders such as customers, current and prospective employees, investors, share holders and business partners.

The company is looking to use its social media initiatives to create multiple interactive touch points to reach out to consumers, and guiding consumers during their decision making process.

“Magma has been at the fore front of innovative business practices. In line with our overall business philosophy, we believe that engaging with India‘s fast growing digitally literate population would be a key business driver for us, in time to come”, the company said in a statement.

Social Wavelength Joint CEO Hareesh Tibrewala said, "Research establishes the power for word-of-mouth communication when it comes to financial services products. Thus Magma, with its product offering, is well positioned to leverage social media as a tool for building brand loyalty and brand advocacy.”