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Social Samosa award-winners announced

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MUMBAI: Social Samosa, one of India’s leading news aggregator on social and digital media industry, has announced the winners of its first edition of Best Social Media Brand Awards, via a Facebook Live stream event.

The first edition of the awards saw entries from more than 130 brands across 16 categories which include Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom.

The journey of creating this formidable benchmark for the social media industry involved a pragmatic analysis of the nominated brands' engagement on key social media platforms using Unmetric, a rigorous evaluation across parameters from our distinguished Jury Members and Social Media Voting powered by Newsfeed to adjudge the brand's popularity among social media savvy users.

Social Samosa head Hitesh Rajwani said, “We thank all our participants and winners from the entire team at Social Samosa. We hope to scale to larger heights in our next edition.”

Dentsu Aegis Network chairman & CEO - south Asia and Posterscope chairman Ashish Bhasin said, “The quality of their work was good and the jury had a tough time choosing the winners."

Hungama Digital Services shared CEO & CCO Carlton D’Silva, commented, “Digital Advertising being a part of our daily lives, most of the entries seemed very familiar to me but I was enlightened by the thinking behind most of the winning campaigns. I particularly liked the Ola and the Zomato Campaigns."

Brand curator Lata Subramanian said, “I hope that these brands serve as case studies to help other marketers understand the role social media can play in building brands.”

Social Samosa had partnered with Unmetric to power the Best Social Media Brands Index, Treize Communications for media outreach and Newsfeed SmartApps for online voting.

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