Soccer World Cup attracts 42 mn viewers but ratings dip

MUMBAI: As players continue to set their goals in South Africa, India is keeping its soccer interests alive. The championship has seen a surge in reach over the previous 2006 edition but the ratings have dipped..

The Fifa World Cup 2010 is 26-match old and has already reached out to 42.1 million viewers in the country, taking an absolute 50 per cent jump in the eyeballs it had snatched during its 2006 version.

The average TVR for the championship till now (11 June – 19 June), however, has been almost 30 per cent down over the previous season length, indicating an obvious dip in the interest levels as scorelines remained unflattering with most teams choosing the defensive strategy instead of the attacking one. The average TVR for the matches this year is 0.75 while that of the first 26 games of the 2006 tourney was 1.75 TVR.
It was the fight between Argentina and Nigeria that fetched the maximum average TVR with 1.64 ratings, but nevertheless failed to score higher than the 2006 Germany vs Costa Rica match that had averaged 2.29 TVR. (TAM C&S 4+, All India).

As reported earlier, the opening game between South Africa and Mexico got a cumulative reach of 10.8 million this time. In 2006, the inaugural match between Germany and Costa Rica had fetched a cumulative reach of 9 million.
Meanwhile, come what may, devotion for the game remains undeterred in the soccer-loving states of Assam, West Bengal and Kerala. While the average TVR for the game is the highest in Assam with 3.9 TVR, Bengal and Kerala have averaged 3.4 TVR and 3.3 TVR respectively.

The top advertising categories for the soccer cup championship this season are cellular phones, cellular phone service, two wheelers, DTH service providers, non aerated soft drinks, aerated soft drinks, automobiles, lubricants, spices and televisions.
Vodafone Essar, Bharti Airtel, Nokia Corporation, Hero Honda Motors, Samsung India Electronics, Bharat Petroleum Corporation, Spice Mobiles, Micromax Informatics, Parle Agro and Coca-Cola are the top 10 advertisers.

The 10 brands advertising during the tourney are Vodafone Cellular Phone Service, Nokia E72, Hero Honda Karizma ZMR, Airtel Cellular Phone Service, Airtel Digital TV, Spice Video Phones, Coca Cola, Micromax Bling Q55, Samsung Corby Colours and Samsung Corby TV.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories