Soccer WC final pulls in 6.1 mn metro viewers

MUMBAI: The duet between Spain and Holland in the final of the soccer World Cup was watched by a record 6.1 million viewers across the six metros, surpassing the last edition in 2006 by a wide margin.

The rating at 4.16 TVR was higher than the previous matches but trailed behind the 2006 final between Italy and France. According to Tam data for the six metros, the 2006 final had lured in 3.9 million viewers and fetched a rating of 5.6 TVR.
The two semi finals and third place match got an average TVR of 2.04 across the six metros. By comparison, the two semi-finals and the third place match got a TVR of 1.85 in 2006.
 In the metros, the event got a cummulative reach of 32.6 million viewers compared to 16.2 million in 2006. The average TVR for the event was 1.33 compared to 1.63 in 2006.

On the advertising front, the top categories this time were Cellular Phones Cellular Phone Service, DTH Service Providers, Two Wheelers and Non Aerated Soft Drink.

The top advertisers were Bharti Airtel, Vodafone Essar, Nokia, Samsung and Hero Honda.
The top brands were Vodafone Cellular Phone Service, Nokia E72 Hero Honda Karizma Zmr, Airtel Digital Tv and Airtel Cellular Phone Service.

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