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SMG India names Kaushik Chakravorty as Group COO-OOH

MUMBAI: Starcom MediaVest Group (SMG) India has named Kaushik Chakravorty as group chief operating officer -out of home.


Chakravorty will now be responsible for managing operations of the group‘s out-of-home brands - Navia and Vector, in addition to his present role as Enhance executive director and country head.


Thus, while Chakravorty will continue to report to Starcom MediaVest Group CEO-South Asia Ravi Kiran, he will now also work closely with CEO-Navia and Vector Sanjay Shah. 
 
Speaking on the appointment, Ravi Kiran said, "Kaushik is one of the most mature managers in our business and leads a very dedicated and client focused team within Starcom MediaVest Group. His passion for product, people and process is well known and I am confident he will strengthen the managerial bandwidth substantially at Navia and Vector."


Added Sanjay Shah, "As our business continues to grow rapidly in scale and scope, we feel that there is a need to further consolidate our out-of-home offering. Kaushik brings in nearly two decades of varied experience in the space of ambient media, retail and outdoor. He will be an asset to Navia and Vector."
 
In this newly created position, Chakravorty will work closely with the teams at Navia and Vector across regions in developing a strong strategy, as well as delivering to clients‘ consistency in service and quality. He has over 16 years experience in sales, market development, client servicing and account management with senior and top management responsibilities, across media companies and MNC organisations. 
 
Speaking on this expanded new role within SMG India‘s OOH business, Chakravorty said, "I have already been working closely with Sanjay Shah on common clients under the guidance of Ravi Kiran. This new role helps in increasing the existing collaboration within our business and I look forward to the challenges it brings with it in addition to my role at Enhance."

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