SMG India names Kaushik Chakravorty as Group COO-OOH

MUMBAI: Starcom MediaVest Group (SMG) India has named Kaushik Chakravorty as group chief operating officer -out of home.

Chakravorty will now be responsible for managing operations of the group‘s out-of-home brands - Navia and Vector, in addition to his present role as Enhance executive director and country head.

Thus, while Chakravorty will continue to report to Starcom MediaVest Group CEO-South Asia Ravi Kiran, he will now also work closely with CEO-Navia and Vector Sanjay Shah. 
Speaking on the appointment, Ravi Kiran said, "Kaushik is one of the most mature managers in our business and leads a very dedicated and client focused team within Starcom MediaVest Group. His passion for product, people and process is well known and I am confident he will strengthen the managerial bandwidth substantially at Navia and Vector."

Added Sanjay Shah, "As our business continues to grow rapidly in scale and scope, we feel that there is a need to further consolidate our out-of-home offering. Kaushik brings in nearly two decades of varied experience in the space of ambient media, retail and outdoor. He will be an asset to Navia and Vector."
In this newly created position, Chakravorty will work closely with the teams at Navia and Vector across regions in developing a strong strategy, as well as delivering to clients‘ consistency in service and quality. He has over 16 years experience in sales, market development, client servicing and account management with senior and top management responsibilities, across media companies and MNC organisations. 
Speaking on this expanded new role within SMG India‘s OOH business, Chakravorty said, "I have already been working closely with Sanjay Shah on common clients under the guidance of Ravi Kiran. This new role helps in increasing the existing collaboration within our business and I look forward to the challenges it brings with it in addition to my role at Enhance."

Latest Reads
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories