MUMBAI: Starcom MediaVest Group (SMG) has reshuffled its senior management team.

As a part of the restructuring, Starcom North executive director (ED) Tarun Nigam is moving to a role with VivaKi Exchange by January 2013. He is currently in the process of transitioning from the SMG role to a full time role with the group outfit VivaKi. In his new role, Tarun will report to VivaKi Exchange CEO Mona Jain.

Sulina Menon who is ED and head of team Samsung and Dabur will be taking charge of Nigam’s client portfolio in Delhi, in addition to overseeing the Dabur account.

Meanwhile, Starcom South VP Sriram Sharma is moving to Delhi to head team Samsung.

There would be a three-month overlap between Menon and Sharma on Samsung before they take independent charge of their roles in January 2013.

In their new roles, both Menon and Sharma will report to SMG India CEO Mallikarjunadas CR.

Mallikarjunadas CR said, “After a good run in the past 2 years, we are gearing up for an even more action packed future. Tarun, Sulina and Sriram have done exceedingly well in their respective assignments and have been great ambassadors of SMG. Their new roles with enlarged responsibilities are a testament to their performance. We wish them the very best in their new assignments”.