MUMBAI:Starcom MediaVest Group has appointed Raghav Subramanian as the national director – insights and research.

Subramanian takes charge on 1 July and will be based in New Delhi. He will report to Starcom MediaVest Group CEO Mallikarjunadas CR.

Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for digital and business impact functions, Subramanian will be part of the national leadership team at Starcom MediaVest Group India.

Subramanian moves in from ZenithOptimedia where he was chief strategy officer.

Prior to that Subramanian spent nearly a decade with GroupM and its business science division ATG (Advance Techniques Group) in New York. He began his career at Ogilvy in the early 90s and has nearly two decades of experience.

Says Mallikarjunadas CR, “Raghav comes to us with a wide variety of experience managing analytic projects including econometric modeling. He has seen the media business evolve, over the last decade in one of the most advanced markets. He brings a great amount of passion and knowledge which will help our existing and potential clients benefit from his expertise.”