MAM

Slice launche ?Iske Samne Sab Pheeka Padh Jayega? campaign

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/28/Iske-Samne-Sab-Pheeka-Padh-Jayega.jpg?itok=dsda4QJE

MUMBAI: Slice is all set to engage its existing and new consumers this season with the ?Slice Taste Challenge?.

Featuring brand ambassador Katrina Kaif, the new campaign promises consumers an "unmatched mango experience" with Slice.

The campaign reaches out to all mango lovers and entices them with the ?superior? attributes of Slice ? taste, aroma, colour and the new mango inspired packaging and is titled ?Iske Samne Sab Pheeka Padh Jaayega?.

Created by JWT Delhi, the on-air campaign will be supported by robust on-line and on-ground activation including consumer tasting.

The campaign coincides with the launch of a new Mango Slice Pet pack in multiple sizes.

JWT NCD Swati Bhattacharya said, ?We?re going to tell you a couple of things you didn?t know. Slice is the best tasting mango drink. Your love for any other mango drink is just a matter of habit. And this year, Slice is going to break the habit. The Slice campaign for 2013 uses pure mango pleasure as its base, mixes it up with an extra-large helping of temptation and sweetens it with a special Slice brand of mischief. With Katrina serving it up and a brand new track as accompaniment, it‘s going to make for an irresistible sip.?

PepsiCo India category director - colas, hydration and mango based beverages Homi Battiwalla said, ?Our campaigns have always highlighted the pure mango pleasure promise of Slice in an aesthetic, sensuous and appealing manner. However, for the first time we are talking about Slice as the most delicious mango drink jiske samne sab pheeka padh jayega. The creative route dwells upon the proposition of the Slice Taste Challenge with an engaging storyline that accentuates the product attributes of taste, aroma and texture of the bottle which will enable us to include a much wider mango lover base in the Slice fold.?

The main film starts on a playful note with Kaif, a young man and another woman strolling in a beautiful meadow of flowers with picnic baskets. The foot tapping remix of a Hindi song ?Haal Kaisa Hai Janab Ka? sung by Shalmali Kholgade, sets the mood with the appealing visuals hinting at a love triangle. Kaif blind-folds the man, who chooses between Slice and another mango drink? losing his heart to the right one in the process. Similarly, after getting seduced by the rich aroma and then indulging in its premium taste, consumers will surely fall for the best mango drink, Slice.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/Sanjay_Tandon.jpg?itok=vCwtVTX7
Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO

Thinkstr, an independent multi-functional agency based in Gurgaon has announced the appointment of Sanjay Tandon as chief executive officer (CEO). Prior to this, Tandon was the chief operating officer (COO) at FCB Ulka.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/flipcart.jpg?itok=v03epqoi
Marico launches newest brand “True Roots” on Flipkart

Marico Ltd has launched its newest brand ‘True Roots’, that delays hair greying from the roots. It has been launched on Flipkart as a digital-first brand. Radhika Apte launched the brand and spoke about the #FaceItSolveIt philosophy.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/raymond.jpg?itok=hzsBELgK
Raymond weaves spirit of craftsmanship with 'Sui-Dhaaga- Made in India'

Raymond has announced an association with Varun Dhawan and Anushka Sharma’s much awaited film Sui Dhaaga- Made In India, which aims to promote skill development and entrepreneurship in rural and semi-urban India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/red-label.jpg?itok=xZRpOLJf
Brooke Bond Red Label, Star Sports join cricket stalwarts after 22 years

The India versus Pakistan match in 1996, a knockout clash, had all the makings of a classic. Pakistan opener Aamer Sohail had hammered Venkatesh Prasad for four to the square boundary and brashly signaled the bowler to fetch the ball.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/iaa-president.jpg?itok=afZQZnh1
Punit Goenka elected​ President of IAA India Chapter

Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises Ltd (ZEEL) was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 24th September 2018 in Mumbai.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/Be-Younique-collats.jpg?itok=wceRjQJ5
John Players celebrates the power of individuality with the launch of its latest AW'18 collection

Celebrating the spirit of today’s youth which is playful, fashionable and cool, John Players – ITC’s popular youth fashion apparel brand, unveiled its latest Autumn Winter’18 Collection in stores today.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/JWT5.jpg?itok=K21SjOYk
JWT elevates Tista Sen and Priya Shivakumar

MUMBAI: J Walter Thompson's (JWT) Tista Sen has been elevated as the regional creative director of India with the additional responsibility of JWT Sri Lanka. Sen is currently national creative director (NCD) at the agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/Tanmay-Mohanty.jpg?itok=EymaE5O9
Zenith wins the domestic mandate of Welspun India

Zenith has bagged the media duties of Welspun India’s domestic business. Welspun Group is one of India’s fastest growing conglomerates with a net worth of $2.3 billion. The business was won following a rigorous multi-agency pitch. The mandate includes media investment and strategic partnership...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/Evara.jpg?itok=vM0F8gv6
PGI's New Campaign celebrates the #DaughtersOfToday

Society is constantly evolving and progressing. The expectations we have of each other, the way we relate to one another, we find often ourselves in a state of evolution. At the centre of this is the daughter of today. She’s modern, independent and strong-willed, who in her own unique way, will...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories