MUMBAI: Havas Media’s flagship brand, MPG India, has been appointed as the media AOR for Sleepwell.

The account size is in the range of Rs 200 million and will be handled by MPG’s Delhi office.

The incumbent agency on the account is GroupM’s Motivator.

Sleepwell head of marketing Manoj Sharma said, "We are happy to partner with MPG. We found their approach very thorough and insightful. Their strategic thinking is driven by MPG proprietary tools which provide a holistic communication perspective. Most importantly, their extremely passionate and enthusiastic team made us choose them as our media partners"

MPG South Asia CEO Anita Nayyar said, "It is a great privilege to be working with Sleepwell. One of the key factors that helped us win this business was our strategic approach to communication using our proprietary tools. It is a great win for MPG to kick-start the second quarter".

Sleepwell is the flagship brand of Sheela Group and is a ISO 9001 certified brand.