MUMBAI: Free internet telephone service provider Skype has introduced "Conversation Ads" that appear in calling windows of users. This is limited to users who haven‘t paid for subscriptions or do not have credits in accounts at the service.

Conversation Ads have been launched as an opportunity for marketers to reach its global user database. As a result, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences while on a 1:1 audio call.

The silent conversation ads are available to marketers whereever Skype is available and will be shown during free Skype-to-Skype calls on computer‘s powered by Microsoft‘s Windows software.

Skype users can make low-cost or free phone calls over the Internet using their computers or smartphones. Skype bypasses the standard telephone network by channeling voice and video calls over the Web.