MUMBAI: Footwear manufacturers and marketers, Skechers, has launched a new shape-ups spot featuring model and actress Kim Kardashian and her mother, reality show star and entrepreneur Kris Jenner.

The new commercial will support the company’s exclusive marketing and distribution partnership with Pairs Retail in India, which plans to add nine more exclusive Skechers stores across India by the end of the year.
 
The 30-second television commercial will be the first to feature the duo promoting their fitness regimen. Skechers’ first shape-ups spot showed Kardashian dumping her personal trainer for her new “training partner”.
 
Says Kardashian, “My mom and I are thrilled to be joining the Skechers family to help promote health and wellness. shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. Skechers shape-ups help me get the most out of every step.”
 
Skechers’ shape-ups fitness footwear line offers a variety of styles and specialised features to meet the varied workout needs of every individual.