Siyaram Silk ropes in Vijender Singh as brand ambassador

MUMBAI: Siyaram Silk Mills has roped in Vijender Singh as the new face for its latest product offerings - Messari, Elanta and Tropez suitings.

Singh joins MS Dhoni who will continue to be the face of the corporate brand of Siyaram‘s.
"Vijender Singh is the perfect choice for our dynamic new product lines. His popularity among the masses has touched new heights post his success. He is a global phenomenon, thereby lending character to our brand positioning "coming home to Siyaram‘s‘," comments Siyaram Silk Mills vice chairman and MD Ramesh Poddar.

Adds Singh, "I am delighted to be a part of a brand that enjoys such enormous credibility and brand history. I am also very excited to join a list of stellar giants who have carved their success stories and have made India proud. And have great pleasure to be associated with a brand that recognizes the same."
Avers MS Dhoni, "I welcome Vijender into the Siyaram‘s family. I am sure that he will hold the Siyaram‘s mantle high and together we can lift the brand to scaling heights.

"As a sports persons we have known each other for a long time and I strongly believe that we individually and collectively have a lot to offer to the brand."

With these new product lines Siyaram‘s plans to target sales of Rs 500 million in the next 12 months and will be marketing them at a national level through their strong pan-India distribution network.

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