MUMBAI: Still under the influence of tough economic conditions, Six Inches Communication, the integrated marketing communications agency, is pushing for a revenue growth of 10 per cent this fiscal.
Says Six Inches Communication founder and managing director Pravin Shah, "In 2008-09, our revenue grew by 33 per cent. But as economic slowdown hit hard, many advertisers tightened their budgets and focused on cautious spending. Therefore, this fiscal, we are not looking at a more than a 10 per cent growth."
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According to Shah, the growth in revenues this year will primarily flow in from BTL activities, on-ground promotions and activations and online and digital initiatives. "While television still remains the top-of-the-mind medium to create brand awareness, clients today are looking at ways for creating brand interaction to spawn return on investments. Thus, the trend right now is that clients are focusing a significant portion of their budgets on digital, BTL and on-ground activities." |
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Six Inches Communication, which has already locked clients across the technology, finance and real estate category, is now looking at taking FMCG and travel & tourism advertisers on board. "The quarter ending December is the revenue generating season for the travel & tourism industry and therefore, they will be high on advertising. We are specifically looking at the online travel companies who want to create a brand buzz through television," avers Shah. |
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Currently, Six Inches Communication has 24 clients on board on retainership basis, the major ones being Kingston technology, MF Global Sify Securities and RiddhiSiddhi Bullion Limited (RSBL). |
