MUMBAI: Kingston Technology has launched its new campaign, ‘I Can‘, in a bid to engage the youth by highlighting the power of self belief. 
 
Created by Six Inches Communication, the new campaign will be spread across outdoor, cabs and magazines. 
 
The campaign talks about the Indian youth of today who do not mince words when it comes to their aspirations. Anything that reinforces their belief and helps them achieve their goals strikes a direct chord with them.