Six Inches bags creative duties for "HairXpreso"

MUMBAI: Six Inches Communications, an integrated marketing communications

agency, has bagged the creative duties for ‘HairXpreso‘, a retail compact salon venture initiated by Jawed Habib.

Targeting to build 100 centers by year-end, Jawed Habib has appointed the agency for generating brand awareness through its offerings with a focus on print and television advertising, below-the-line and online activities.

Six Inches will also help the brand bring franchisees through a tactical advertising approach. The brand advertising will primarily comprise print and online activation. A television campaign will follow once the brand awareness is created.

Says Six Inches Communications founder and managing director Pravin Shah, "‘HairXpreso‘ is a challenging assignment for us. The brand vision backed by a series of planning, placement and pricing of the compact salon is arguably the best the retail lifestyle industry will see in the coming months despite the prevailing downturn. We are very excited about this win and will work as a business extension for ‘HairXpreso‘."

‘HairXpreso‘ are budget salons that will provide dry hair cut services, products focused on styling and accessories to customers across. These budget salons will be placed in malls across major metros in India.

Says HairXpreso CEO Zafar Khan, "Our plans are aggressive and our vision is focussed and Six Inches is the right fit for this. Their ideas and seamless integration of all mediums made us choose them as our creative partner."

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