Simba ties up with Exelixi to launch 50 stores in India

MUMBAI: German toy manufacturer Simba Toys is all set to enter the Indian markets with the launch of 50 multi brand stores in the first quarter of 2012.

Exelixi Management has been roped in as the master franchisee in the country by the Simba-Dickie Group. The company entered India in 2009.

The stores will stock products from Simba Toy’s portfolio and merchandise from other well known brand in other categories. The stores are to measure between 1000-1200 square feet each.

Simba Toys CEO - India, Middle East and North Africa Ben Nabert said, "While Simba is still young in India. We have already seen robust growth over the past two years. We believe that the toys and games market is highly under serviced and Simba’s world class products along with Exelixi’s operational and marketing skills can help create a high quality shopping option for the consumer."

He added, "We believe that this will be a great step towards consolidation in the highly fragmented Indian market where less than 25 per cent business is in the organized sector and less than 10 per cent of the organized sector is serviced by the current top 3 players."

Simba Toys currently has over 80 brands and 3000+ SKUs in India and also holds licenses to properties like Cars2, Steffi Love and Squap and is a leading player in the back to school market.

Latest Reads
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People
Parle 20-20 tickles a funny bone to reward positive thinking

Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20.

MAM Media and Advertising Ad Campaigns
IKEA launches first campaign in India

We all know by now that Swedish brand IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one.

MAM Media and Advertising Ad Campaigns
IdeateLabs beefs up leadership team with two senior appointments

Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building...

MAM Media and Advertising People
McCann terminates global CCO Jeremy Perrot

Based on employee complaints for violating the company’s code of conduct, McCann Health’s global chief creative officer Jeremy Perrott has been terminated.

MAM Media and Advertising People
Syska Group appoints Amitabh Bachchan as brand ambassador

Syska Group, a home grown brand, which has entered the wires and cables segment in India, has recently taken Amitabh Bachchan as the brand ambassador with campaigns to kick start on television screens very soon.

MAM Media and Advertising People
McCann Worldgroup hires Abhishek Chaswal as executive creative director

McCann Delhi hires Abhishek Chaswal as executive creative director. He has got 16 years of experience and has worked in the advertising field with agencies like Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil & Contract. His last tenure was with Enormous.

MAM Media and Advertising People
Zomato announces Rohithari Rajan as new global head Ad Sales Business

In a recent development, Zomato has appointed Rohithari Rajan as business head, global ad sales.

MAM Media and Advertising People
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories