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Siegel+Gale to set shop in India

MUMBAI: Siegel+Gale, Omnicom Group‘s global strategic branding company, is planning to set foot in India, one of the fastest growing economies in the world.


The New York-based company, which has offices around the world, is scouting for clients in India.


"We are actively looking at setting shop in India soon. We are in talks to rope in clients here and see this as a growth market for us," Siegel+Gale managing director Middle East Tarek Sultani tells Indiantelevision.com. 
 






Tarek Sultani

For starters, Siegel+Gale will be setting up an office in India. "There is a huge untapped market in India. We should be establishing an office here very soon," avers Sultani.


A weak global economy does not trouble Sultani who will also be handling the India operations. "Economic crisis was a speed breaker and not a roadblock. Our plans for India have remained unaffected by the recession," he says.
 
Started in 1969 by Alan Siegel and Robert Gale, the firm was acquired by Omnicom Group in 2003.


Siegel+Gale specialises in conventional media forms and in digital mediums. "We focus mainly on four sectors - telecom, oil and gas, financial services and government," Sultani adds.
 
The Middle East experience has been positive for Sultani, throwing up opportunities for a brand strategist in a region which has seen transformation of companies who, amid growing competition, have been keen to engage in brand building exercises.


Siegel+Gale‘s most noted work is the makeover of the global image of Master Charge to MasterCard.

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