Siegel+Gale to set shop in India

MUMBAI: Siegel+Gale, Omnicom Group‘s global strategic branding company, is planning to set foot in India, one of the fastest growing economies in the world.

The New York-based company, which has offices around the world, is scouting for clients in India.

"We are actively looking at setting shop in India soon. We are in talks to rope in clients here and see this as a growth market for us," Siegel+Gale managing director Middle East Tarek Sultani tells 

Tarek Sultani

For starters, Siegel+Gale will be setting up an office in India. "There is a huge untapped market in India. We should be establishing an office here very soon," avers Sultani.

A weak global economy does not trouble Sultani who will also be handling the India operations. "Economic crisis was a speed breaker and not a roadblock. Our plans for India have remained unaffected by the recession," he says.
Started in 1969 by Alan Siegel and Robert Gale, the firm was acquired by Omnicom Group in 2003.

Siegel+Gale specialises in conventional media forms and in digital mediums. "We focus mainly on four sectors - telecom, oil and gas, financial services and government," Sultani adds.
The Middle East experience has been positive for Sultani, throwing up opportunities for a brand strategist in a region which has seen transformation of companies who, amid growing competition, have been keen to engage in brand building exercises.

Siegel+Gale‘s most noted work is the makeover of the global image of Master Charge to MasterCard.

Latest Reads
Vice India raring to break into a sprint

MUMBAI: Vice India is betting big on its creative agency Virtue Worldwide, which has helped provide solutions to brands in several markets.  Among the brands under its banner are ABInBev, Samsung, Uber, Airbnb and Google. Now, the agency within the Shane Smith, Suroosh Alvi-founded outfit is...

MAM Marketing MAM
Catch Spices rolls out new TVC with Vidya Balan

MUMBAI: Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan. Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens. Repositioned with the tagline, ‘Catch ka...

MAM Media and Advertising Ad Campaigns
Unibic launches new campaign with mascot

MUMBAI: Unibic Foods, India’s 'real' cookie production company with one of the largest cookie manufacturing cookie facilities has ramped up its ongoing UBU campaign with some innovative additions.

MAM Media and Advertising Ad Campaigns
Jockey says play hard or don't in latest campaign

MUMBAI: Leading American inner-wear, active-wear and leisure-wear brand Jockey, has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear. Athleisure includes products like tracks, hoodies, jackets, t-shirts, tanktops...

MAM Media and Advertising Ad Campaigns
Duroflex launches a unique yawn sleep song

MUMBAI: This World Sleep Day, Duroflex and Happy mcgarrybowen launched a very different product that helps aid better sleep, The Duroflex Sleep Song.  Conceptualised and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into...

MAM Media and Advertising Ad Campaigns
Tata Motors signs three-year IPL deal with BCCI

MUMBAI: The Board of Control for Cricket in India (BCCI) yesterday announced its three-year association with Tata Motors as the official partner for the Vivo Indian Premier League (IPL). While brands now have started looking beyond cricket to spend advertising money, cricket continues to remain...

MAM Marketing MAM
Mahindra First Choice Services gets you to service your own car

MUMBAI: Mahindra First Choice Services (MFC Services), a chain of multi-brand car service workshops, and part of the $19 billion Mahindra Group, has launched a unique initiative, A Date with your Car. This one-of-a-kind experience will give car owners an opportunity to service their cars...

MAM Marketing Brands
Xiaomi partners TVF to promote latest TV range

MUMBAI: Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi LED TV 4, Mi LED TV 4A 3 inches and Mi LED TV 4A 32 inches from the brand Xiaomi. Under that, TVF's library of videos and web-series will be available across all Mi TVs, bringing TVF's...

MAM Marketing Brands
Sports sponsorship in 2017 up by 14%: SportzPower-GroupM report

SportzPower, in association with GroupM's sports arm ESP Properties, has released its 2018 report on sports sponsorship in India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories