MAM

Shriram Insight ropes in TME as its media agency

MUMBAI: TME, the media company of Rediffusion Y&R, has been appointed the media agency for Shriram Insight, the stock broking arm of the Rs 42,000 crore Shriram Group. 
 
Shriram Insight‘s creative mandate will be handled by Metal, an ad agency set up by Narayan Kumar.


Confirming the win, TME President Divya Radhakrishnan said: "We are very excited about working with Shriram Insight and it‘s a privilege to have been awarded this mandate."
 
Shriram Insight had started a new corporate campaign from 6 December that featured a series of television commercials of 45 seconds and 30 seconds each.

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