MUMBAI: Dentsu India Group has appointed Shouvik Sarkar as ECD of Dentsu Marcom.

Based in Mumbai, he will lead all creative deliveries at the agency’s Mumbai operations.

Sarkar moves in from Lodha Group where he was working as
marketing manager. He led integrated marketing strategies at the brand, segment and company levels.

Dentsu Marcom chief operating officer Hiroshi Omata said, "Shouvik brings a unique blend of multi-functional expertise to our business. His background of consistently developing effective recognized creative work, combined with his knowledge of digital technologies and a mindset further moulded by his intensive marketing experience – will be of great value to our teams and client relationships. I am
delighted to have Shouvik on board and look forward to his work at Dentsu Marcom."

Sarkar said, "Fleet-footed communications solutions rooted in consumer insight are the order of the day. Back in time, Dentsu created the distinctly memorable ‘Sar Uthake Jiyo’ campaign for HDFC Standard Life. The mandate is to extend the same magic to other brands. My goal will be to render ‘Tenka musou’ the Japanese adage of being matchless/ fearless to the team and to the work that we do. I would like to deploy the purist marketing learnings now to a role which delivers more meaningful work for clients, and also help Dentsu grow organically."

Sarkar comes in with over 10 years of experience. Prior to Lodha Group, he has also worked with Equus Red Cell, O&M, Dane Doyle Bernbach, Dubai, Contract Advertising and Telibrahma.