MUMBAI: Responding to the needs of the modern traveller, VIP has launched Superlite - a new range of lightweight strolly.

They have roped in Shazan Padamsee to promote VIP- Superlite.
 
VIP VP marketing Manish Vyas said, “VIP Superlite is a validation to our promise of offering thoughtful, stylish and innovative products for the Indian consumers. We are happy to announce that Shazan Padamsee is promoting Superlite. Shazan adds glamour and youth connect to the product.”

Padamsee said, "VIP is one of India’s most iconic brands and I am privileged that they have signed me. They believe in making thoughtful and innovative products and I am glad to be their ambassador since I associate myself with quality.”
 
The campaign creatively showcases a mix of utility, glamour and fantasy to catch the eye of the consumer.
 
VIP Superlite has a price tag that ranges from 4000 for a cabin bag and ends at 5400 and are available in two colours – Black and Red. The entire collection is available at a VIP lounges, leading department stores like Lifestyle and Shoppers Stop and other leading luggage outlets.