MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video message to create responsiveness amongst the Indian citizens to say 'no' to counterfeit products.

Sinha released the ‘Shapat (Oath)’ where he pledges consumers to be genuine and buy genuine products. The video stars Sinha reciting a poem in Hindi where he deeply touches the importance of protecting original brands and raise voice against smuggled and counterfeit products.

Moreover, this initiative will not only boost Indian economy but will also create a sustainable socio-cultural ecosystem in the country. The video reminds consumers that, on every purchase of a fake product, somehow, they are indirectly encouraging illicit trade -- against the law.