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Shashi Sinha named Kyoorius media jury foreman

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MUMBAI: The 4th edition of the Kyoorius Creative Awards is celebrating creative communication brilliance in the fields of digital, advertising and media. The curtain has risen, and the all-star jury panel for the media category has been unveiled.

The media jury will be headed by IPG Mediabrands chief executive officer Shashi Sinha. He started his career as the product manager of Parle. He set up Lodestar in the early 90s. In October 2012, he became the CEO of IPG Mediabrands and was given the task of bringing together a diverse group while making it future-ready.

Sinha took the role and made it wider – he worked on making the entire industry future-ready by participating and leading various industry organisations to look beyond their traditional beliefs.

The panel of judges, also consists of a line-up of creative geniuses, namely, Vikram Sakhuja (Madison World - Media & OOH group CEO), Prasanth Kumar (Mindshare CEO - south Asia), Kasper Aakerlund (IPG Mediabrands - Hong Kong CEO), Susanna Cousins (MEC director of strategy), and Rahul Welde (Unilever global VP - digital transformation).

Talking about the media category, Kyoorius founder and CEO Rajesh Kejriwal said, “Disruption is all around us. Media agencies are paving the way for marketing innovation and they are beginning in their own backyard, by re-inventing themselves. Marketers are looking to bridge the gap between content and consumers by devising effective solutions for brands.

Creativity is stemming from innovation, and innovation is the disruptor.”

Kyoorius Creative Awards 2017, is featuring the Media category for the second year, after its successful debut in 2016. “The Awards felicitate outstanding talent which seamlessly integrates idea and craft to create superior artistry and craftsmanship. The Jury’s exceptional calibre and experience acknowledges the importance our awards and its place in the creative arts,” said Kejriwal.

The awards invite participation from advertising, digital, media and mobile agencies, production houses, event management companies, photographers, brands, corporates, NGOs and even individuals.

The Open Jury Sessions will be held between 11 and 13 May, 2017, at Ecole Intuit Lab, Mumbai. This innovative session will invite people from the industry and media to attend the jury sessions, to learn and benefit from the discussions and the entries showcased.

While entries for awards will close on 19 April 2017, 26 April 2017 will be the last day to submit physical entries. The Kyoorius Creative Awards ceremony will be held on Friday, 2 June, 2017, at the Dome, NSCI in Mumbai.

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