MUMBAI: Mudra India has appointed Sharmila Malekar as senior vice president for Mudra West. This is Malekar‘s second innings at Mudra, having earlier worked as VP in 2004.

Malekar moves in from Mind Mirror, a research & strategic consultancy, where she was designated as managing partner.

In her new role, she will report in to Mudra West president Arijit Ray and will help strengthen brands on businesses like ITC, Jyothy Laboratories, Electrolux, Kalpataru,
Emami, HPCL and Godrej.
 
Malekar comes with over 18 years of experience in brand building and consumer research. She started her career with Lintas where she worked on brands like Liril and J&J feminine hygiene for their Stayfree, Carefree range, among others.

She has also worked with Ogilvy and Mather and Publicis Ambience Advertising.

"Malekar comes on board with a rich experience of overseeing a wide spread of brands in the FMCG, automotive entertainment and beverages space, across few of the best agencies of the country like Ogilvy, Lowe and Publicis. We are looking forward to her experience in consolidating and building on some of our most important client relationships at Mudra West," Ray said.