MUMBAI: ShareRoot has secured an additional contract through its partnership with the marketing agency MMGY Global. ShareRoot offers a Software as a Service (SaaS) platform that works with brands and digital agencies to easily find and legally source UGC.

UGC (user-generated content) is continuing to emerge as a must-have tool for businesses, brands and marketers across a range of industry verticals. Industry data shows that visitors spend 90 per cent more time on websites that include UGC galleries.

The revenue-generating contract is for an initial three-month pilot trial of ShareRoot’s unique cloud-based legal rights management (LRM) platform for UGC within MMGY’s hotel clients that manage hotel portfolios of over 1,000 properties and revenues of more than US $ 140 million per annum.

ShareRoot chief revenue officer Scott Sorochak said: “This pilot contract is indicative of our strengthening sales pipeline and the recent success in our travel and hospitality vertical and is further validation for SRO’s ongoing strategy of adding new features to the UGC platform to drive sales and
revenue growth this financial year.”

Sorochak stated: “This revenue-generating contract is for an initial three-month trial of our UGC platform with the potential for a longer-term deal starting in 2018. The securing of this contract further increases the relevance and effectiveness of ShareRoot’s UGC platform for the tourism and hospitality sector."