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Sharat Kuttikat joins DDB Mudra west as creative director

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MUMBAI: Sharat Kuttikat joins DDB Mudra west as creative director and will be based out of Ahmedabad. Kuttikat will partner with Jayesh Vaghela who has been with the agency for a number ofyears and will oversee the creative side of the agency‘s client roster including Arvind, Zydus Wellness, Smphony, Nirlife, Rotomac and others.

Both Kuttikat and Vaghela will work under the guidance of DDB Mudra Group chairman & CCO Sonal Dabral.

Prior to this, Kuttikat has worked with Stark Communications Bangalore as creative director. He has also worked with Happy Creative Services as associate creative director, Ogilvy & Mather as a creative group head and Frank Simoes, Delhi. Kuttikat was the founder/creative head of Anonymous Creative. This will also be his second stint with DDB Mudra as he has worked with Mudra Communications, Kochi in 2002-03. 



In his 12 years stint Kuttikat has worked with some well-known brands such as Vodafone, SAP, Karnataka Tourism, Bengaluru International Airport, Lee Jeans, Basics Life, Wipro Technologies, The Federal Bank, Malayala Manorama Classifieds and Rohan Builders.

DDB Mudra Group chairman & CCO Sonal Dabral said, "OurAhmedabad office is a very important part of the DDB Mudra Group and it needed a team not only rooted and conversant in traditional thinking but also fully adept at new media and new age creativity. Sharat and Jayesh are just that team. I‘m very excited to have Sharat on board and am sure along with Jayesh he will take DDB Mudra Ahmedabad to new heights."

On joining DDB Mudra west, Kuttikat said, "Honestly joining DDB Mudra west was an easy decision. A great opportunity to work on prestigious brands, an enviable mix of categories, and not to mention, the people you get to work with. Also, to be operating from an office where it all began for Mudra is special. The ambition is to partner with brands and drive them to greater glory, while staying true to the amazing culture DDB Mudra has. I cannot be more excited."

DDB Mudra Group is a part of the Omnicom group. DDB Mudra Group comprises three agency networks, six specialist agencies and eleven strategic business units which offer their expertise under four disciplines (Media, OOH, Retail and Experiential).

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