Shantonu Aditya joins Manhattan Communications as co- promoter

MUMBAI: Shantonu Aditya has joined Manhattan Communications, a total marketing solutions company, as co-promoter and executive director.

Besides Adris Chakraborty, other investors in Manhattan Communications and its affiliates include Bennett, Coleman & Co India, and original VC investors of PayPod Inc., USA. 
PayPod, a technology company developed by tech start-up guru Sashi Chimala, was acquired by MediaMorphosis in 2009. PayPod‘s proprietary AD network software currently powers the company‘s Ethniconline portal.

Manhattan Communications provides advertising, branding, public relations, marketing (media, interactive, ATL, BTL) and events management, in India and abroad. The company and its affiliates have offices in India, US and UK.

The company‘s New York headquartered US affiliate MediaMorphosis Inc. and the online portal Ethnic-online (EON) provide full suite of offline and online marketing agency services and solutions, specialising in targeting ethnic market spaces - specifically the rapidly expanding affluent South Asian diaspora in North America and globally. 
Manhattan Communications provides strategies and solutions to meet the marketing and branding objectives of clients, including aggressive customer acquisition strategies, guerrilla marketing and shaping of new market spaces.

Says Manhattan Communications chairman and founder Adris Chakraborty, "We are extremely excited to get Shantonu as our partner. His vast experience, expertise and relationships in the media and advertising space will help us chalk our aggressive growth plans, in India and globally. I am confident, that Manhattan Communications will scale new highs under Shantonu‘s leadership".
Adds Aditya, "After working nearly 10 years in the television space with Sony Entertainment Television, Sahara One and UTV Broadcasting, and prior to that in the consumer durable and FMCG business, I am excited to become a full time entrepreneur partnering with Adris. Manhattan and its affiliate companies have a robust and scalable business model, and we have clear head start with focus on the global ethnic market with a complete suite of off line and online solutions".

Aditya had quit UTV Global Broadcasting Ltd as executive director in late 2009.

Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories