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Shantanu Mukherji joins Dentsu Creative Impact as ECD

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MUMBAI: Dentsu India Group has appointed Shantanu Mukherji to the post of executive creative director at Dentsu Creative Impact.

Mukherji moves from JWT Delhi where he was vice president and senior creative director and led art for JWT’s client Airtel. He has spent 19 years with JWT having joined as art director and made it to the post of creative head responsible for a key portfolio in JWT.

Mukherji will partner the leadership team at Dentsu Creative Impact on brands like Maruti, Tetrapak and Max India. He will work with Dentsu India Group NCD partner Soumitra Karnik on select projects.

Dentsu India Group executive chairman Rohit Ohri said, “Shantanu is a hugely talented creative person with a super work ethic. We are a young agency with very big ambitions. We need all hands on the deck, and a single-minded focus on the quality of our work. These qualities define Shantanu and that’s why I’m delighted to have him as a part of my leadership team”.

Mukherji said, "My decision to move to Dentsu after a long tenure in JWT has been dictated by my desire to once again be part of a ‘big‘ growth story. When I joined JWT, it was on a spin, with almost each morning bringing with it the prospect of working on exciting brands and path-breaking briefs. I can see Dentsu embarking on such an exciting path already and I couldn‘t have missed being a part of that action. I am really looking forward to it."

Mukherji began his career in advertising at Tara Sinha - McCann Erickson as a junior visualiser working on brands such as Nestle, Reckitt, Taj Hotels and Gillette. Moving to HTA (JWT) as art director in 1993, he led his own group and the Chandigarh office, going on to win business such as Motorola Pagers, Pizza Hut, Sony, Airtel, Congress, CWG, KFC and Apollo Tyres.

He has experience in working with diverse categories like FMCG, hospitality, consumer durables, lifestyle, media, real estate, telecom, automotive, financial services and IT to include brands such as ESPN Star Sports, ITC Hotels, Timex, GE Money, Spice Telecom and Monte Carlo.

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