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Shankar moves to Fourth Dimension Media Solutions as CEO

MUMBAI: Former Ignitee Digital Solutions‘ COO Shankar. B has joined media sales outsourcing company, Fourth Dimension Media Solutions, as CEO. He will be relocating to Chennai in the next couple of months.


The company has also appointed Bharath Viswanathan as COO, who will be based out of Chennai.


Viswanathan brings more than a decade‘s experience in media sales. His last assignment was with Hello FM as national sales head.


Other senior members of the team include regional head - West A Thyagraj, regional head - South Balakrishnan and sales manager of Chennai, Sehrajha.


Shankar has worked for media brands such as Indian Express (Madurai), Turner International India, where he was director, advertising sales -- West for Cartoon Network, Pogo, CNN and Zee MGM, Hello FM, where he was VP - sales and business development, and Network18 Media‘s E18.


Moreover, the young company is beefing up its team across the country and has already bagged the advertising sales for Tamil news channel Puthiya Thalaimurai TV and Puthiya Thalaimurai magazine.


Shankar said, "We are talking to various international channels and radio stations and the response has been phenomenal. We have also got a radio station on-board, and I will be announcing the name soon."


Meanwhile, the company will also consult E18, a division of Network18.


E18 CEO Farhad Wadia stated, "Shankar is an old colleague and he has tremendous experience in media sales. Only great things can come out of this. It‘s a win-win situation for both of us."


Shankar added, "I am extremely excited to be part of this venture, having worked for television and radio; this will be a good 360 degree approach for clients and advertisers."


"In close to 18 years of my career, I have spent 9-10 years in television, of which more than seven years were in regional television. It‘s like homecoming for me to get back into the regional TV space. Having sold TV, radio, print and activation, I feel this will add a different dimension to my career and advertisers too," Shankar concluded.

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