MUMBAI: Maxus, a GroupM media agency, has announced the appointment of Shailja Vohra as ESP head.  She will be based out of Delhi office and will report to Maxus and Motivator South Asia MD Ajit Varghese.

Vohra earlier served as head of programming and operations for Fox Traveller and acquisitions for NGC. Before that, she had a long stint at Discovery in programming.

Maxus MD Ajit Varghese said, "At Maxus, we have always believed in incubating specialised people in areas of content, activation and digital apart from integrated planners leading business teams. With Shailja‘s programming background and her passion for the space, we believe it can add a fresh perspective of looking at content and also look at ways of driving content strategy for brands across platforms, formats than just AFPs".

Vohra said, “It‘s a privilege to be part of Maxus ESP team. I am joining them at an interesting juncture both when Content is taking a Central role in Communication Planning and Brands are looking at newer formats to engage with consumer. I would love to take the practice to the next level along with GroupM collaboration and capabilities.”