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Seventynine launches analytics service for marketers

MUMBAI: In order to expand its product offerings, the mobile ad network Seventynine has launched its Analytics service.

Seventynine’s analytics is available on Android and HTML5. It will help track and analyse consumer behaviour.

According to the company, the Analytics service provides “in-depth” engagement analysis that gives marketers detailed information on consumer engagement with their application. It features a real-time dashboard, device analytics with device database in AsiaPac, AJAX-powered widget zed user interface, multiple file export options and supplements support with redundancy and backup of customer data.

Seventynine will soon be announcing Analytics for iPhone, iPad, Blackberry and Windows Phone.

Seventynine head - products Abhijeet Kunder said, “Seventynine analytics will not only empower the app developers to track traffic, interest and consumption of their application across metrics such as geography, demographics, devices and brands but would also enable access to business insights such as M-commerce tracking, sales conversion tracking and predictive analytics. We are a data driven business, consistently striving to help businesses analyze data better to foster profitability.”

The company will soon launch Predictive Analytics engine that will analyse data to identify trends, patterns and relationships that exist within data to preempt and foresee significant insights into mobile businesses.

Seventynine app analytics service also houses Install-tracking instrument for Android Apps hosted on the Google Play Store. This feature allows campaign optimisers to measure performance from various publishers, affiliates and networks right from their dashboard, thereby driving organic growth, the company said.

Seventynine head-technology Mustali Kachwala added, “In addition to analytics, Seventynine’s Ad Platform brings unrivaled optimisation features and engaging ad formats to power advertiser campaigns. It is a compelling tool for businesses to push for maximum yield. The aim has always been to provide formidable targeting constructs that furnish high flexibility, yet at the same time facilitate objective-driven campaign management functionality for campaign directors.”

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