MUMBAI: Mobile ad network Seventynine has appointed Jatin Kapoor as the International sales head for the company. He will report to Seventynine founders Deven Dharamdasani and Chirag Shah.

Kapoor will be responsible for driving sales and revenue generation from International markets for the company.

Kapoor said, "My focus at the initial stage would be on the international markets like Singapore, Malaysia, Indonesia, Australia, Hong Kong, China, United Arab Emirates which are some of the fastest growing markets for the mobile segment and now with the mobile ecosystem shifting towards ‘Apps‘ a product like app jacket presents innovative advertising and video options to brands."

Kapoor brings in more than a decade of experience in media ad sales and business operations. Prior to joining Seventynine.mobi, he was working with Ozone Media.

Shah said, "We are happy to have Jatin onboard with us. Jatin‘s expertise in the media space especially in the digital medium with brand innovation and solutions is remarkable. We look at merging his knowledge with our technology to drive revenues and expand our business internationally."

Seventynine was recently acquired by Networkplay, the Indian arm of Europe-based printer and publisher Gruner + Jahr.