SeaChange unveils advanced ad platform

MUMBAI: US software company SeaChange International has announced its new generation SeaChange Infusion Advanced Ad Platform to help video operators manage centralised ad operations and scale to 150,000 insertable channels and millions of ad assets.

The platform‘s foundation is the new SeaChange Infusion Linear Ad Server, shipping later this year, which enables linear ad insertion in an open plug-and-play environment.
The company says that the platform represents the transformation of its spot advertising insertion solution, scales to support operators‘ migration to consolidated regional and national ad systems that are managed from increasingly web-centric and virtualised datacenters. The new software platform improves performance by an order of magnitude in several critical areas of operator need:
Software and server scalability to serve up to 150,000 ad-insertable television channels from a single datacenter location for distributed or centralised operations.
Ad libraries scaling to greater than five million advertising assets in a single advertising insertion system.
Implementation of standards including SCTE-130 to enable the shift toward increasingly mixed best-of-breed technology environments.
Real-time, on-the-fly system configuration and upgrades to eliminate operational down time and optimize service innovation and revenue generation as needed.
Overall simplification and automation of ad operations and problem resolution through web-based, open source management, monitoring and configuration tools - eliminating the need for intensive paper trails and specialized operator skills.
SeaChange International GM disruptive technology and monetisation Malcolm Stanley said, "Operators are turning the headend model into a vastly more flexible and scalable datacenter reality with technologies that are increasingly web-based, virtualized and distributed. We created Infusion with enterprise-class functionality to enable this generational shift in the foundation of the linear advertising insertion business, while leveraging the Spot technology already in use by our global customer base."

Advancements in Server and Content Distribution Network (CDN) Technology:
The Infusion platform can incorporate SeaChange‘s flash memory streamer line-up to optimize channel scalability, providing 2,500 video streams in a compact two-rack unit footprint and up to 5,000 streams in the future. These products also propel throughput performance with 100GB interface cards, far surpassing current 2GB ad server threshold. Open standards in the platform enable operators to integrate their deployed third-party ad servers.

SeaChange Infusion for Linear Advertising will integrate with a variety of CDN and distributed storage solutions. When integrated with the SeaChange Universal Media Library, SeaChange‘s scalable content storage and distribution platform, SeaChange Infusion for Linear Advertising will provide a cost-efficient platform for the ingest, storage, distribution, propagation and playout of advertising assets.

Finally, as part of the overall end-to-end value proposition from ingest to insertion of advertising assets into placement opportunities, the SeaChange Infusion platform integrates with SeaChange AdFlow, a scalable, automated workflow system for asset ingest, manipulation and management.

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