MUMBAI: Brand incubation and design company Scion has been appointed as brand agency for Windflower Spa and Resorts and Group. This announcement comes with the opening of the Windflower - Tusker Trails in Bandipur.

A refreshed logo, staff uniforms, signage and resort graphics are being developed to bring consistent brand character and a cohesive look and feel for Windflower Resorts while reinforcing the brand promise of Generous Holidays.

Said Windflower chairman P.V. Giri, "Our partnership with Scion as Strategic Brand consultants goes back to the launch of our hugely successful Windflower, Mysore and Coorg properties five years ago. With the imminent expansion and upcoming launch of three more resorts in the South India, we are looking to tap into Scion‘s brand knowledge, consumer insights and resort graphic design for our brands”.

Scion and Windflower have positioned the brand for a growing new breed of young, urban holiday seekers who are looking for frequent short breaks in exotic locations. The new IT and management professionals are focused on the quality of the experience and derived benefits, even if just a short weekend break. Windflower is positioned to provide them a unique experience in exotic locales, with generous living and recreational spaces.

Averred Scion creative director Kapil Kansal, "It‘s been a very satisfying association working with Windflower for the last few years. Windflower is open to new ideas, creative concepts and changes which is a delight for our creative team."