MAM

Scarecrow wins DNA's creative duties

MUMBAI: Scarecrow Communications has won the creative mandate for English daily DNA (Daily News Analysis).


The notice period of Rediffusion Y&R, the incumbent agency, expired on 15 January. It had won the account in June 2010 following a multi-agency pitch, in which Scarecrow had also participated.
 
Now, however, Scarecrow Communications turned triumphant.


Says Scarecrow Communications founder director Manish Bhatt, ?It?s very exciting for a comparitively young agency like ours to get such an account. DNA is one of the fastest growing English dailies and can challenge the stalwarts of media world. They are planning to advertise in every possible manner to promote the brand. We are expecting a lot of ATL activities as well.?
 
DNA called Scarecrow to give a presentation around one and a half months back and consequently decided to shift its account from Rediff.


Averred DNA VP marketing Gautam Dalal, ?Some of the team members of Scarecrow have already worked with us in the past. We found Scarecrow to be extremely dedicated in their work. They have also exhibited acute understanding of the brand compulsion. The agency has already started its work. Our advertising approach will get clearer within the next month. Everything is in the process of development as we speak.?


?During the multi-agency pitch DNA called in June, we were a very young agency to handle such a big account. But they had seen our work and dedication in that pitch, when we competed with big names of the advertising world and gave it our best shot. This is a very important win for us as DNA is a big name in the media world and a challenger,? says Bhatt.
 
Diligent Media Corporation, which owns DNA (Daily News & Analysis), is a joint venture between two industry majors ? the Dainik Bhaskar Group and Essel Group..


Scarecrow had recently bagged the creative mandate of financial brand Future Capital Holdings.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/col_0.jpg?itok=EzlE7W4x
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/kartik.jpg?itok=-2KfMgqV
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/anita.jpg?itok=exM61YTs
VMLY&R INDIA APPOINTED TO REVAMP ANITA DONGRE’S WEBSITE

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/StayUncle.jpg?itok=NYeW0iZG
StayUncle opens hotel rooms for LGBTQ

Hotel booking website Stay Uncle has launched a unique marketing campaign to address the problem of hotel booking for the LGBTQ community.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/a.jpg?itok=p2mdI-1o
DEEPALI CHAUDHARY OF NETBIZ BAGS WOMAN PERSONALITY OF THE YEAR AWARD AT CHIEF DIGITAL OFFICER SUMMIT 2018

Adding yet another feather to her cap, Deepali Chaudhary, Operations Director at NetBiz, a 360-degree digital performance-driven agency, was named the ‘Woman Digital Personality of the Year’ at the Chief Digital Officer (CDO) Summit 2018.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories