MAM

Scarecrow gets serious in Delhi, appoints Anindya Banerjee as ECD

MUMBAI:Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi as executive creative director.


Until now, the agency’s Delhi clients such as Religare and Bharat Petroleum were handled from Mumbai. With Banerjee on board, Scarecrow is intending to compete more effectively with Delhi-based agencies in new business pitches.
 
Banerjee moves in from Law & Kenneth and has nearly 14 years of experience in agencies such as Ogilvy, Contract and Publicis.


Says co-founder Manish Bhatt," Andy will provide great creative leadership in Delhi. His equity comes from the work he has done, not from PR. He will also attract great talent and will make Scarecrow Delhi a happy, non-political, creative place to work in."
 
Banerjee has several successful campaigns on brands such as NIIT, Nestle, IBM, Hewlett Packard, IBM, Vodafone, Dabur Vatika, Allen Solly, LG Phones, Perfetti, Maruti, Unitech and Lotus Herbals.


States Banerjee," I have known Joy, Manish and Raghu for almost 15 years. And every time we have worked together, there was a vibe. And a joie de vivre that emanated from the sheer happiness of creating wonderful work without losing out on the objective of the campaign. In any case, I have always believed in the power of the independent agency, so when this opportunity arose, I grabbed it.”
 
Also, amongst Banerjee’s two widely recalled campaigns have been the ‘Me and Meri Maggi‘ campaign and the relaunch of Limca.


Says founder-director Raghu Bhat," Andy brings many things to the table - subversive creativity, speed of thinking, a cool head primed by experience, bounce-backability, integrity and absence of ego. Hopefully, we should be able to announce a big signing in Delhi in the next few days.”


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