MUMBAI: Scarecrow Communications has elevated Kapil Tammal to the position of executive creative director.

Tammal, earlier creative director (art) for both Scarecrow Mumbai and Delhi, has taken charge of his new role from today.

He will also continue his additional responsibility as design director - Scarecrow Designs.

Scarecrow Communications founder director Manish Bhatt said, "Scarecrow has seen lots of good news in the past one year and we wanted to give it a RTB (Reason to Believe). Our vision is to create the best second line and empower it from time to time. We brought Kapil on board because he is a rare talent. But his stunning performance, in the span of a year and a few months, led him to this new designation. In fact, Kapil is the fastest growing creative leader of one of the the fastest growing ad agencies in the country."

Prior to joining Scarecrow Communications, Tammal was with McCann Erikson Mumbai as creative director art. He has also worked at Umbrella Design, Concept Communication and McCann Worldgroup. He has handled clients like Vaseline, Pears, Liril (Unilver), Maybelline (L‘oreal), The Economic Times and Onida.