MAM

Scarecrow deepens ties with first client, bags Religare's corporate account

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MUMBAI: Scarecrow Communications has deepened its relationship with its first client. The agency will handle the creative duties for Religare Enterprises? corporate brand, dislodging incumbent agency Ogilvy, Delhi.

Scarecrow already services the accounts of Religare Broking, Religare Health Insurance and Religare Macquarie.

Says Scarecrow Communications founder director Raghu Bhat, ?Religare was Scarecrow?s first client. It?s fair to say that Scarecrow came into existence because of Religare. It?s very satisfying to note that since KILB, we have maintained our standards of creative excellence on this brand and have been rewarded with this very significant assignment.?

Scarecrow will handle the account from its Mumbai office. Religare offers a wide array of services including broking, insurance, asset management, lending solutions, investment banking and wealth management. It has a network of over 2,200 business centres across 550 plus locations and more than a million clients.

Says Religare director, Branding and Communications Subhrangshu Neogi, ?The team at Scarecrow has consistently delivered high quality and path breaking creative work across all product lines assigned to them so far. We have now decided to enlarge the scope of their mandate to include some key corporate assignments as well.?

With fully functional offices in Mumbai and Delhi, Scarecrow Communications handles brands such as Reliance Digital, Future Capital, DNA, Eristoff, Viacom18, Nestle, Quikr, Rupa and DLF. Recently, Scarecrow started its full fledged design outfit, Scarecrow Designs.

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