Scarecrow Communications wins Pentair account

MUMBAI: US-headquartered global water solutions and purification solutions provider company Pentair Water solutions has appointed Scarecrow Communications, Delhi as its advertising agency.

Scarecrow will handle all aspects of Pentair’s communication including creative, strategy, design, activation and media.

Pentair managing director and country head Mukund Vasudevan said “We look forward to work with Scarecrow not only to build our brand in the Indian market, but also increase overall awareness for water-related issues.”

Scarecrow ECD Delhi Anindya Banerjee added, “Water Solutions is an interesting, yet challenging category especially in the Indian context. We look forward to partnering one of the leading water solutions specialists in the world.”

Pentair Water offers water and waste management systems, water flow (pumping) and swimming pool solutions. It is known for technology and the range of products that are used in industrial applications, commercial Installations, municipal requirements and residential water solutions.

The company claims a pan Indian presence with over 600 employs in India. Some of its projects include providing filtration solutions at IGI Airport, New Delhi, Taj Presidency Mumbai, pump packages at Gautam Buddh International circuit (F1 track), GMR Aerospace project in Hyderabad, Michelin Factory, Bhogat Oil Terminal for Cairn Energy and PepsiCo and pool equipment installations at ITC Maurya, Delhi and Taj Hotel Bangalore.

Scarecrow Communications founder director Manish Bhatt added, “Pentair is a global brand. Yet in India, as far as branding goes, it is almost starting from scratch. So there is no baggage. So we can roll out the brand experience in India with maximum freedom.”

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