MAM

Scarecrow Communications to handle Religare Arts Initiative

MUMBAI: Religare Enterprises, a diversified financial services company, has appointed Scarecrow Communications as the creative agency for Religare Arts Initiative.


Religare Arts Initiative Limited, a subsidiary of Religare Enterprises Limited, is a corporate supported arts organization. 
 
Raghu Bhat and Manish Bhatt, founder directors of Scarecrow Communications, have prior experience in handling the Religare brand. During their stint at Contract Advertising they handled the account for Aegon Religare Life Insurance and came up with the KILB campaign. They also won the pitch for handling the Religare Macquarie account in February 2010 and have been handling it since.
 
Said Religare Enterprises director - brand and corporate communications Subhrangshu Neogi, "With their knowledge of the art realm and also their passion for the field of advertising, we are sure that Raghu, Manish, Arunava and their entire team would help us in taking Religare Arts Initiative to greater heights."


Added Scarecrow Communications founder director Manish Bhatt, "Religare Arts Initiative is an exciting win for us as it is a mix of both arts and commerce. The brand exposure will primarily be through select print, direct to consumer initiative and tactical BTL (below-the-line) initiatives."
 
Meanwhile, Ogilvy & Mather will continue to be the group creative agency for the rest of the Religare Group accounts which include equity and commodity broking, gold, investment banking and asset management.
 

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