MUMBAI: Scarecrow Communications has bagged the creative mandate for Religare Securities and Religare Health Insurance.

Scarecrow also handles Religare Arts Initiative and is working on the Religare Enterprises‘ wealth management business, Religare Macquarie Wealth Management, which has a tie up between Religare and Australia‘s Macquarie Group.

Oglivy India, the incumbent agency of Religare Securities, will continue to handle Aegon Religare Life Insurance, Religare Asset Management and Religare Finvest.

Manish and Raghu, founder directors of Scarecrow Communications, during their Contract Advertising days were also responsible for the launch and subsequent campaigns OF Aegon Religare Life Insurance, besides managing the wealth management and arts interests at Scarecrow.

One of the founders of Scarecrow Communications, Manish Bhatt, is already in Jaisalmer shooting a commercial for Religare Securities.

Subhrangshu Neogi, director, brand and corporate communications, Religare Enterprises confirmed the story.

Religare Arts Initiative will be handled from Scarecrow‘s Delhi branch and the Mumbai branch of the agency will take care of the Religare Macquarie Wealth Management.