MUMBAI: Quikr has appointed Scarecrow Communications as its advertising solutions agency.

The account was awarded to Scarecrow following a multi-agency pitch.

Quikr (www.quikr.com) is a digital classifieds company that helps address day-to-day regular needs of consumers in a simple and easy way.

"Quikr, the leader in horizontal classifieds offers a web and mobile based classifieds platform that addresses a wide variety of local needs in 40 cities across India. More than 12 million consumers visit Quikr every month to sell, buy, rent or find things ranging from laptops to mobile phones to cars to furniture to real estate to jobs, and everything in between," said an official statement.
 
The company is backed by Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners and invested in by eBay Inc.

Said Quikr co-founder and VP marketing Jiby Thomas, "We are at this exciting stage of being a young brand, a business which is growing very fast and a market leader in horizontal classifieds. To meet our current and future brand objectives, it was critical for us to find an agency who would help us in developing strategic and creative communication that is clutter breaking and relevant .In Scarecrow we saw a partner that met our needs and was also excited about brand Quikr."

Scarecrow will handle all aspects of Quikr‘s communication including creative, strategy, design and activation.

Said Scarecrow Communications founder-director Arunava Sengupta, "Though the Indian e-commerce space has seen substantial growth, however, according to me its just the tip of the iceberg. The potential is huge and so are the challenges. In this scenario its a great opportunity for us to partner a leader like Quikr. Am hopeful that this partnership will lead to some path breaking work in the very near future."

Scarecrow has clients like BPCL, Religare, Future Capital, Rupa and Nestle.