MAM

Scarecrow Communications bags MVL Mobiles

MUMBAI: MVL Mobiles has appointed Scarecrow Communications as its communication consultant for upcoming products across India.


Dentsu Marcom was the incumbent agency on the account that was handed over to the agency following a multi-agency pitch.


The pitch also involved agencies such as WPP’s Contract Advertising and an independent brand communications, Law & Kenneth.
 
MVL Mobiles foray into the mobile handset market need to be backed-up by an inclusive creative strategy and Scarecrow with its creative thoughts and ideas will further consolidate the company’s brand positioning.


Scarecrow Communications founder director Raghu Bhat, “We are visibly thrilled to partner MVL Mobiles. In our interactions with the management, we have seen zero-tolerance for run-of-the-mill thinking and a determination to create genuine differentiation, at every level. This is very energising for any creative person.”
 
MVL Mobiles director Arjun Rishi confirmed the news. MVL Group’s MVL Telecom launched mobile handsets under the brand name ‘MVL Mobiles‘ in June 2010.
Founder director Arunava Sengupta said that mobile handset business is one of the most exciting and rapidly growing categories in India. “A brand in this category needs to be relevant to a wide audience set and that gives us tremendous opportunity to do some exciting consumer work leading to some path breaking communication”, he added.
 

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