Scarecrow Communication adds only Vimal to its kitty

Scarecrow Communication adds only Vimal to its kitty

Ambani

MUMBAI: Reliance’s textile company ‘Only Vimal’, started by Dhirubhai Ambani with ‘dare to dream and learn to excel’ spirit. Scarecrow Communications has been appointed as the creative agency for the brand.

According to the sources, the account size is Rs 30 crore.The creative agency has won the account in a multi agency pitch. The former agency on the account was Grey Worldwide.

Scarecrow founder director Manish Bhat said, “Vimal is a truly iconic Indian brand. The brand pioneered lifestyle communication in India by using brand ambassadors like Sir Vivian Richards. In fact, with communication that was ahead of its times, the brand was a guiding light for the Indian advertising industry. Scarecrow is thrilled to contribute to the task of bringing back the brand’s iconic status.”

Scarecrow Communication founder and director Raghu Bhat

“It is interesting and challenging to reposition a strong Indian lifestyle brand in a scenario where Indians are constantly upgrading their lifestyles and global lifestyle brands are trying to penetrate the Indian Market,” added Scarecrow founder director Arunava (Joy) Sengupta.

Scarecrow Communication founder and director Raghu Bhat said, “Winning the Only Vimal account is a definite landmark in the journey of Scarecrow. It is a brand we have grown up with and the task of re-launching it is a responsibility we shall do our best to live up to. We are thankful to the Vimal management for having reposed so much faith in a young agency like ours.”

Officials have confirmed that the agency is working on the plans for TVCs.