MUMBAI: Advertising agency Scarecrow has been appointed as the communication agency for toilet soap brand Margo.

DraftFCB Ulka is the incumbent agency.

The mandate was given to Scarecrow following a multi-agency pitch, which involved 14 agencies.

Says Scarecrow Communications founder director Raghu Bhat, “We thank Margo Brand Team for reposing their trust in us. Margo is an iconic brand and for Scarecrow, it is nothing less than a historic opportunity. We have a fair amount of experience in the beauty and skincare and hope to use that to create communication that wins hearts and builds marketshare.”

Scarecrow has also appointed a new creative director.

Bhavik Gajjar, who was working as art director at JWT Toronto has joined Scarecrow as its new creative director.

On his appointment Manish says, “Bhavik is coming from an expat background and except a brief Indian stint, he has mostly worked abroad with International agencies. It would be also advantageous for our agency to have someone like him as he has a lot of experience in the electronic field, for our ATL activities.”

In a career spanning close to a decade, he has worked at various agencies in Canada, including Leo Burnett, Taxi and Cossette Communication, after starting out at OgilvyOne in Mumbai.

Gajjar has also worked on brands such as McDonald‘s, Nestle, Kraft, Walmart, Yellow Pages, Telus Telecommunications and Salvation Army.