Scarecrow bags Flourish milk and dairy portfolio

MUMBAI: Ahmedabad milk and dairy brand Flourish has roped in indie agency Scarecrow Communications Ltd for its creative mandate. The agency will be handing the brand from its Mumbai office while Ahmedabad based One Advertising will continue to be the communication arm for the brand in Gujarat.

Flourish PureFoods is setting up its cow farms designed as exquisite resort campuses with comfortable cattle housing infrastructure and milking technology. They will manufacture and market long life milk, unique milk products along with other high quality and healthy food products.

Flourish owner Sushil Handa said, "Scarecrow fits the bill. In fact, they almost presented my dream and added some welcome new dimensions right before my eyes. I like the quirky energy they possess and the rare ability to think from an entrepreneur‘s POV."

Scarecrow founder director Manish Bhatt said, "Milk is an interesting product category to work on and a refreshing opportunity for the agency‘s creative juices to blend with."

Scarecrow founder director Arunava (Joy) Sengupta said, "Working towards fulfilling Flourish Team‘s dream will only strengthen the agency‘s conviction in its brand building capabilities. Milk is known to be healthy and I believe it‘s so for our businesses as well."

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