MUMBAI: Scarecrow Communications has won the creative mandate for Danone Narang beverages’ B’lue.

This is Scarecrow’s fourth account win within a week. The other businesses that the agency has won are Emami Healthy & Tasty (Emami‘s oil brand), Religare and Justbooks.

B’lue is a restorative drink with a product experience that leaves the person feeling refreshed and uplifted. At present, it is being test marketed in Pune.

Scarecrow Communications founder director Raghu Bhat said, “It’s a source of personal and professional pride to be associated with a brand like B’lue from Danone Narang Group. And there is a genuine opportunity to create interventions at multiple levels through the power of creativity.”

Scarecrow Communications founder director Manish Bhatt added, “Danone has given the world iconic brands like Evian. Working on this new innovative FMCG brand conceived by Danone Narang - B‘lue - is one of the most exciting opportunities for Scarecrow. ”

Scarecrow with offices in Mumbai and Delhi handles brands like Nestle, Reliance Digital, DNA, DLF, Future Capital, Eristoff (Bacardi) and Rupa Innerwear.