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Scarecrow bags Anchor Electricals' creative account

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MUMBAI: Anchor Electricals, a Panasonic Group company, has appointed Scarecrow Communications as its creative agency.

Anchor Electrical director sales and marketing Dinesh Aggarwal said, "We were looking for an agency which will understand our transformation and growth need. I believe that Scarecrow does and we look forward to working together on our stated objectives."

Scarecrow Communications, the full-fledged advertising agency provides creative, media, PR, digital as well as design services.

Scarecrow Communications founder director Raghu Bhat said, "It?s a source of personal and professional pride to be associated with a brand like Anchor. The electrical product sector is highly unorganised. And there is a genuine opportunity to create interventions at multiple levels through the power of creativity."

Scarecrow Communications founder director Manish Bhatt said, "We have handled Anchor Electricals in our ex-agency and have the highest regard for the management. We are delighted by this opportunity and hope to use our category experience to create impactful creative work that boosts the topline."

Scarecrow Communications founder director Arunava (Joy) Sengupta added, "The sector is hotting up and it?s the right time to create consumer pull. We are thankful to Anchor Electricals for reposing trust in us."

Mumbai headquartered-Scarecrow also has an office in Delhi and handles brands like DLF, Nestle, Future Capital, Religare and Rupa Innerwear.

Anchor Electricals is a market leader in switches and accessories.

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